Geoff McFetridge, Rue Sports, Light Bike

2009 Light Bike
Component List:

Light bikes don’t have to be boring, as aptly stated during the “light bike” project discussion. An anonymous individual set the tone, with “it would be exciting to do a design that isn’t in the Darth Vador, Deathstar aesthetic”. We were excited at the prospect of working with artist Geoff Mcfetridge to create a design outside what is often a stealthy conservative look.

For the “light-bike” Mcfetridge designed a variety of abstract iconic imagery exploring a narrative of the psychological turmoil encountered while pedaling along our favorite pastime.

A Ruegammer crafted frame was used as the base for the design, built with parts from A/X Lightness and Tune. The bike features several newly released components such as the A/X Lightness Helios Fork, Zeus Stem (65g), and wheels composed of Tune Hubs, Pillar Titanium Spokes, and A/X Lightness Rims.


Graphic Design by: Geoff McFetridge
Frame by: Rue Sports