Skip to content

Posts by Emiliano Jordan

Crumpton Di2 Mountain bike

September 20th, 2011

Emiliano Jordan


This is our third generation Di2 Mountian Bike. Our Ruegamer bike was the first true mountain bike Di2 conversion and let loose a lot of ideas as to what was possible.  The next year, 2010, we rolled out an internal battery 29er with sequential shifting.  Sequential shifting was a proof of concept that modified the way Di2 functioned.  Instead of two shifters to individually control each derailleur, now all a rider had to do was shift up or down.  A brain in the stem would calculate the gear ratios and chose the next gear shifting the rear or both the rear and front derailleurs.

Read more

Our Fully Custom Crumpton

September 18th, 2011

Emiliano Jordan

Fully Custom Crumpton

We’ve done a few custom modifications over the years – a custom tuned frame, a Di2 mod here and there, some unique artistic driven builds, two world record light bikes. This year we refined our Di2 Mountain bike focused extra attention to a completely custom Crumpton build. The Crumpton is built for one of our European customers who wanted a unique bike that would intrigue passers-by while still being an everyday rider. Part of the assignment was to work with a pink and purple colorway. Read more

Tune, Crumpton Custom

September 15th, 2011

Emiliano Jordan


This year we wanted to have two bikes that met two design goals for us.  The first being that the bike is race worthy and anyone would feel comfortable on it. The second is that the bike come spec’d with parts that are obtainable and regularly stocked.  This Crumpton Custom spec’d largely with ENVE CompositesTune and New Ultimate joins Jason’s Corsa Team at Interbike as our two race bikes.  The Fully Custom Crumpton (more later) and the Di2 MTB (more later) join the mix as a customer project bike and the 3rd in our series of Di2 mountain bikes.

Read more

2012 Cycle Passion Calendar

September 2nd, 2011

Emiliano Jordan

Pre-order your 2012 Cycle Passion calendar today.

As summer wanes and fall approaches it’s time to talk about our much-anticipated yearly Cycle Passion calendar. This will be your first chance at a sneak peak of the 2012 edition being unveiled at Euro Bike, and that we’ll have with us at Interbike later this month. Remember, last year’s Interbike release featured a chance to meet and greet model/athletes Heather Irmiger and Willow Koerber.

For 2012, the Cycle Passion calendar has improved to a double-sided format, which means twice as many photos as previous years. Team Lotto Ladies Liz Hatch and Veronica Adreasson are back for an encore performance. They’re joined by newcomers Katherine O’Shea, of Australia, and Polish sensation Maja Wloszczowska. Germany’s Hanna Klein is also on board for 2012, along with French riders Marion Rousse and Pauline Ferrand Prevot. Read more

Gold Leaf Enve 45 clinchers

August 6th, 2011

Emiliano Jordan


This pair of Enve Composites wheels got some very special treatment over the eight months it took to pull off the one-of-a-kind custom build. As our Facebook followers have already seen, these Enve 45 carbon clinchers are adorned with real 22k gold leaf graphics highlighted by an 18k gold plated Campagnolo Sheriff Star hub and two 18k gold plated Sapim CxRay spokes.
Read more

ENVE Smart System 6.7 Rims

June 24th, 2011

Emiliano Jordan

ENVE 6.7 Smart System Rim Set

ENVE’s latest rim design, the Smart 6.7, is the result of extensive collaboration with UK-based aerodynamics specialist Simon Smart. Articles such as those from ProCycling and VeloNews have detailed much of the innovations utilized in production of the 6.7 rims. In reading about the 6.7 rims and viewing several photographs, I had made some basic assumptions (mainly that they closely resemble rims from another manufacturer). I was excited to be able to get a close look at the Smart System rims so that I could see for myself the details in this new design. Read more

ENVE Production Facility Tour

June 24th, 2011

Emiliano Jordan


On the eve of the release of ENVE’s groundbreaking 6.7 Smart System rims, I was allowed the privilege to tour ENVE’s main office and the attached production facility. Jake Pantone, ENVE’s Marketing Director, was kind enough to spend almost two hours guiding me through the development and production processes behind some of the most cutting edge (no pun intended) carbon components within the cycling industry. Read more

EE Cycleworks Update: Cranks and Brakes

May 16th, 2011

Emiliano Jordan

EE Cranks in Silver

Many of us have been anxiously waiting for the new EE Crank from EE Cycleworks to be released. We’ve been covering the development since our first impressions during the crank shootout. Also, many of us know that it’s getting hard if not impossible to track down a set of the EE Brakes.  This is why I’m happy Craig took some time out of his busy day to sit down and answer a few questions with what’s going on behind the scenes at EE Cycleworks. First I’d just like to say that when the EE cranks get released and when the updated brakes come into stock we will let you know! Don’t worry, we’re not going to let the big news fall adrift. Signing up to our newsletter will almost guarantee you early knowledge of anything big happening, not just with EE but around the cycling world and here at Fairwheel too. Read more

Headset Spacers and DLC Cables

March 10th, 2011

Emiliano Jordan

Parts of Pation Headset Spacers

Madcow recently flew up to Portland to attend the Het Fairwheel Podium grand opening, and as per the usual with Madcow, he brought a few new products along with him. Some of the new small parts grabbed my attention, and I’m going to share those with you.

Parts of Passion Headset Spacers

I first saw the POP Headset Spacers while unpacking Parlee’s cyclocross NAHBS bike that Madcow helped spec. Even in black, the spacer caught my eye. First of all, it’s light. After a quick weigh-in for the 10mm height, they’re a bit (.4 g) heavier than the Soul Kozak spacer, and almost 2 grams lighter than most anything carbon. I also like the ridged look (a lot). They stack really nice, with little visible gap and the ridging carrying flawlessly. After Madcow dropped off a bag full of the spacers, I immediately understood why he added them to the shop. The colors — blue, red, gold, pink, copper, orange, silver, green and black — are beautiful, vibrant and deep.
Read more

Eyes Wide Open

December 21st, 2010

Emiliano Jordan

Markus Neuert and Fabienne Heinzmann

CYCLEFILM’s Markus Neuert has been making a small name for himself in the cycling film world.  But, since this isn’t exactly the realm of our technical forte we’ll leave the reporting on this to Pez Cycling News, one the sites that can cover all realms of cycling.

However, I am here to review his latest release, Eyes Wide Open – The Making of Cyclepassion 2011.  The film is, of course, full of beautiful women but it’s not where you’ll catch a Janet Jackson style wardrobe slip.  Markus’ clear intention is to show us the athletic side of every girl in the calendar.   Read more