Posts by Emiliano Jordan
March 23rd, 2012
This is the final update on the Project Right bike we’ve been documenting on our blog. Project Right started as a challenging request for an extraordinary bike, a task that was immediately exciting for everyone at Fairwheel. The bike got lots of attention at the English Cycles booth at the North American Hand Built Bike Show in Sacramento.
The request came in for a “completely unique” build – a single speed that would stand apart with a completely out of the box approach. If possible the bike was to be be single-sided, similar to the GT Super Bike. A unique finish was exceptionally important, so the fact that our customer is a big fan of Maurice Sendak’s Where the Wild Things Are and the Spike Jonze film adaptation became artistic inspiration. What’s more, the bike needed to function as an everyday rider / commuter for the hills of Seattle, preferably belt-driven for reduced maintenance and increased longevity in the rain. Read more
March 8th, 2012
One question we get asked a lot about is the rear hub noise. Especially with some of the different engagement types. So we made this quick video that will give you a bit of insight into how a few of our different hubs sound. The hubs we showed are:
February 8th, 2012
Well, a couple days ago the internet caught us off guard and we scrambled to post our Road Bike Trials video that we’d been working on for a bit now. The short story is that we were forced to publish a copy of our video that wasn’t the final version our editor was working on but a copy put together by the shop. So I present to you our professional MadCow as an amateur video editor, enjoy.
February 8th, 2012
While we’ve been busy putting together our road bike trials video things have not stood still here at Fairwheel on all our other projects. The Right Project moved from Rob English’s workshop to CoMotion for initial painting and then onto Geoff McFetridge for hand painting. We did receive photos from Geoff of the bike as he worked on it and I figured I’d share them with you. Since this is the first time I’ve written about the Right Project let me say that there are two aspects of this bike that really got me excited. The first was Rob English’s completely unique build using only a right chain stay / seat post and fork blade (seen here in update 6). The second is Geoff McFetridge’s work. Read more
December 29th, 2011
We’ve had a couple weeks to test out the new Soul Kozak road hubset which retail for $400 with either Campy or Shimano freehub bodies. For the front hub Soul Kozak brought the flanges in for increased aerodynamics while the rear hub gets both magnetic and bearing upgrades. The head of our custom wheel building program, Troy Watson, pulled them apart, rode them (laced to ENVE 45s with Sapim CX-ray Spokes) and gave us his thoughts. Read more
September 20th, 2011
This is our third generation Di2 Mountian Bike. Our Ruegamer bike was the first true mountain bike Di2 conversion and let loose a lot of ideas as to what was possible. The next year, 2010, we rolled out an internal battery 29er with sequential shifting. Sequential shifting was a proof of concept that modified the way Di2 functioned. Instead of two shifters to individually control each derailleur, now all a rider had to do was shift up or down. A brain in the stem would calculate the gear ratios and chose the next gear shifting the rear or both the rear and front derailleurs.
September 18th, 2011
We’ve done a few custom modifications over the years – a custom tuned frame, a Di2 mod here and there, some unique artistic driven builds, two world record light bikes. This year we refined our Di2 Mountain bike focused extra attention to a completely custom Crumpton build. The Crumpton is built for one of our European customers who wanted a unique bike that would intrigue passers-by while still being an everyday rider. Part of the assignment was to work with a pink and purple colorway. Read more
September 15th, 2011
This year we wanted to have two bikes that met two design goals for us. The first being that the bike is race worthy and anyone would feel comfortable on it. The second is that the bike come spec’d with parts that are obtainable and regularly stocked. This Crumpton Custom spec’d largely with ENVE Composites, Tune and New Ultimate joins Jason’s Corsa Team at Interbike as our two race bikes. The Fully Custom Crumpton (more later) and the Di2 MTB (more later) join the mix as a customer project bike and the 3rd in our series of Di2 mountain bikes.
September 2nd, 2011
As summer wanes and fall approaches it’s time to talk about our much-anticipated yearly Cycle Passion calendar. This will be your first chance at a sneak peak of the 2012 edition being unveiled at Euro Bike, and that we’ll have with us at Interbike later this month. Remember, last year’s Interbike release featured a chance to meet and greet model/athletes Heather Irmiger and Willow Koerber.
For 2012, the Cycle Passion calendar has improved to a double-sided format, which means twice as many photos as previous years. Team Lotto Ladies Liz Hatch and Veronica Adreasson are back for an encore performance. They’re joined by newcomers Katherine O’Shea, of Australia, and Polish sensation Maja Wloszczowska. Germany’s Hanna Klein is also on board for 2012, along with French riders Marion Rousse and Pauline Ferrand Prevot. Read more
August 6th, 2011
This pair of Enve Composites wheels got some very special treatment over the eight months it took to pull off the one-of-a-kind custom build. As our Facebook followers have already seen, these Enve 45 carbon clinchers are adorned with real 22k gold leaf graphics highlighted by an 18k gold plated Campagnolo Sheriff Star hub and two 18k gold plated Sapim CxRay spokes.